This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Teaching Periods and Locations


24B (HAM)	Cancelled	Contact the School or Faculty Office for more information.
24C (HAM) Paper outline	C Trimester : 11 Nov 2024 - 16 Feb 2025	Hamilton		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

This paper is only available as part of an approved programme of study and not as an elective.

Timetabled lectures

24C (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 2:00 PM	MSB.1.36 / MSB.1.37, Hamilton	Nov 11 - Dec 22

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


24B (HAM)	$1,072
24C (HAM)	$1,072

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


24B (HAM)	$4,516
24C (HAM)	$4,516

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

EXMBM522

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Technology Innovation in Business

Management

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