30
500
B Trimester
Online
60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
Teaching Periods and Locations
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18B (NET)
Online
18B (NET)B Trimester :09 Jul 2018 - 04 Nov 2018OnlineOnlinePaper outline100% internal assessment
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18B (NET) Paper outline |
B Trimester : 09 Jul 2018 - 04 Nov 2018 |
Online | Online | 100% internal assessment |
Indicative Fees
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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| 18B (NET) | $1,898 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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| 18B (NET) | $6,993 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
Available subjects
- Paper details current as of 1 Jun 2024 03:45am
- Indicative fees current as of 18 Nov 2024 01:20am