MRKTG101
Fundamentals of Successful Marketing
This paper is not offered for 2026
For previous occurrences, try the 2025 version of this year.
15
100
MKTG151 and MKTG209
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Additional information
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