Marketing Subject regulations
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that stand out from their competitors in the marketplace. You'll learn how to anticipate and satisfy customers' needs by creating value through market research, strategic planning, product/brand development and advertising/communication.
Marketing is available as a first major for the Bachelor of Business (BBus), Bachelor of Communication (BC) and the Bachelor of Management Studies with Honours (BMS(Hons))[1]. Marketing may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.
To complete Marketing as a single major for the BBus or BC, students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309, 30 points from MRKTG301, MRKTG304, MRKTG307 or MRKTG308 and a Work Integrated Learning paper approved for the degree.
To complete Marketing as part of a double major for the BBus, BC, or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309 and 30 points from MRKTG301, MRKTG304, MRKTG307 and MRKTG308.
To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.
NOTES:
[1] There will be no new enrolments into the BMS(Hons) from 2024. Students who commenced a BMS(Hons) in 2023 or prior should contact the Waikato Management School for programme advice.
Students are encouraged to contact the Waikato Management School for programme advice.
Other qualifications
Prescriptions for:
-
GradCert(Mrkt) and GradDip(Mrkt) A Graduate Certificate and Graduate Diploma are available to graduates who have not included Marketing at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be completed for these programmes.
-
PGCert(Mrkt), PGDip(Mrkt), BBus(Hons), BCS(Hons), MMgmt and MBus The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt), MMgmt and MBus. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(Mrkt) or PGDip(Mrkt) programmes.
BCS(Hons) students must complete at least 60 points from MRKTG503, MRKTG551, MRKTG552, MRKTG553, MRKTG554, MRKTG555, MRKTG556 and MRKTG557.
MMgmt students must complete MRKTG561, MRKTG562, MRKTG563 and MRKTG564.
MBus students must complete MNGMT581 and one of MRKTG590, MRKTG591, MRKTG592, MRKTG593 or MRKTG594. Students taking the 120 point MBus are required to complete at least 60 points from the papers listed for the subject. Students taking the 180 point MBus are required to complete at least 120 points from the papers listed for the subject.
Note: The MMgmt in Marketing is not available in 2025.
-
MPhil The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.
-
PhD The Doctor of Philosophy is a three year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.
