Business Analytics
Why study Business Analytics?
In this subject, you will learn how to use powerful analytics tools to extract and analyse 'big data' from a wide range of sources, visualise key trends and patterns, and transform complex datasets into meaningful business insights.
Students will work on real-world scenarios while developing their skills in data scraping/mining, aggregation, data cleaning/wrangling, data analysis and visualisation, prediction and querying, reporting and forecasting.
You'll also get exposure to business analytics tools such as Google BigQuery, Excel, and Business Intelligence (Power BI and Tableau).
Business analytics students will understand how to leverage the greatest business value from big data, and use business analytics to solve common organisational problems.
This subject also considers ethical concerns around the collection and storage of data in New Zealand, and the importance of respecting protocols related to Māori data rights.
With the explosion of data collection tools and methods, professionals with skills in data analytics play a vital role for successful enterprises.
Note: Business Analytics is available as a Minor undergraduate subject for any bachelor's degree, or you can take it as a specialist subject for the Graduate Certificate in Business Analytics.
Career Opportunities
- Analytics & Insights Manager
- Business analyst
- Business Intelligence Specialist
- Customer Insights Analyst
- Data Strategy Lead
- Digital marketing specialist
- HR Reporting & Analytics Manager
- Market researcher
- Portfolio Analyst
- Supply Chain Data & Insights Analyst
Hamilton
Study Business Analytics in these qualifications
Learn from the best
You'll be studying at Waikato Management School, which is ranked #1 in New Zealand and in the world's top 125 universities for Business & Economics (Times Higher Education World University Subject Rankings 2022).
We have developed the papers for this subject after consulting with business leaders in New Zealand and Australia to ensure the content is up-to-date and relevant to industry needs.
Waikato Management School is also internationally recognised with Triple Crown Accreditation (AACSB, EQUIS and AMBA), placing it in the top 1% of all business schools globally.
Scholarships and prizes
Visit our Scholarship Finder for information about possible scholarships.