This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

Teaching Periods and Locations


24B (HAM) Paper outline	B Trimester : 08 Jul 2024 - 03 Nov 2024	Hamilton		100% internal assessment
24B (TGA) Paper outline	B Trimester : 08 Jul 2024 - 03 Nov 2024	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

24B (HAM) 24B (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Tue	4:00 PM - 6:00 PM	MSB.1.04, Hamilton	Jul 9 - Oct 13

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 1:00 PM	TCBD.2.03, Tauranga	Jul 8 - Oct 13

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


24B (HAM)	$913
24B (TGA)	$913

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


24B (HAM)	$4,337
24B (TGA)	$4,337

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG102

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Global Markets

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