MRKTG203

Advertising and Integrated Marketing Communications

2018

15

200

B Trimester

Hamilton

MRKTG101 or MKTG151

MKTG273, MKTG373, MRKTG303

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations
18B (HAM)
Paper outline 		B Trimester :
09 Jul 2018 - 04 Nov 2018 		Hamilton On-campus 75% internal assessment, 25% examinations

Timetabled lectures

18B (HAM)
Name Day Time Room Dates
Lecture 1 Thur 2:00 PM - 4:00 PM - Jul 12 - Oct 14
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
18B (HAM) $808

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
18B (HAM) $3,396

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing
  • Paper details current as of 1 Jun 2024 03:46am
  • Indicative fees current as of 18 Nov 2024 01:20am