This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations


21B (HAM) Paper outline	B Trimester : 12 Jul 2021 - 07 Nov 2021	Hamilton		100% internal assessment
21B (TGA) Paper outline	B Trimester : 12 Jul 2021 - 07 Nov 2021	Tauranga	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

21B (HAM) 21B (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Tue	9:00 AM - 10:00 AM	L.G.03, Hamilton	Jul 13 - Oct 17
Lecture 2	Thur	4:00 PM - 6:00 PM	L.G.03, Hamilton	Jul 15 - Oct 17

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	9:00 AM - 11:00 AM	TCBD.3.05, Tauranga	Jul 12 - Oct 17
Lecture 2 *WORKSHOP	Wed	2:00 PM - 3:00 PM	TCBD.2.12, Tauranga	Jul 14 - Oct 17

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


21B (HAM)	$850
21B (TGA)	$850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


21B (HAM)	$3,783
21B (TGA)	$3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG203

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

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