MRKTG203

Integrated Marketing Communications

2025

15

200

B Trimester

Hamilton, Online, Tauranga

MRKTG101 or MKTG151

MKTG273, MKTG373, MRKTG303

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations
25B (HAM)
Paper outline 		B Trimester :
07 Jul 2025 - 02 Nov 2025 		Hamilton On-campus 100% internal assessment
25B (NET)
Paper outline 		B Trimester :
07 Jul 2025 - 02 Nov 2025 		Online Online 100% internal assessment
25B (TGA)
Paper outline 		B Trimester :
07 Jul 2025 - 02 Nov 2025 		Tauranga On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
25B (HAM) $968
25B (NET) $968
25B (TGA) $968

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
25B (HAM) $4,553
25B (NET) $4,553
25B (TGA) $4,553

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management
  • Paper details current as of 2 Jun 2024 05:32am
  • Indicative fees current as of 18 Nov 2024 01:20am