15

300

A Trimester

Hamilton, Tauranga

MRKTG101 and MRKTG102 (or equivalent)

MKTG371, MKTG471

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations

25A (HAM)
Paper outline
A Trimester :
24 Feb 2025 - 22 Jun 2025
Hamilton 100% internal assessment
25A (TGA)
Paper outline
A Trimester :
24 Feb 2025 - 22 Jun 2025
Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
25A (HAM) $968
25A (TGA) $968

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

25A (HAM) $4,553
25A (TGA) $4,553

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

  • Paper details current as of 2 Jun 2024 06:41am
  • Indicative fees current as of 18 Nov 2024 01:20am