15
300
A Trimester
Hamilton, Tauranga
MRKTG101 and MRKTG102 (or equivalent)
MKTG371, MKTG471
This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.
Teaching Periods and Locations
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25A (HAM)
Hamilton, FLEXI mode, Synchronous25A (HAM)A Trimester :24 Feb 2025 - 22 Jun 2025Hamilton100% internal assessment -
25A (TGA)
Tauranga, FLEXI mode, Synchronous25A (TGA)A Trimester :24 Feb 2025 - 22 Jun 2025Tauranga100% internal assessment
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25A (HAM) Paper outline |
A Trimester : 24 Feb 2025 - 22 Jun 2025 |
Hamilton |
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100% internal assessment |
25A (TGA) Paper outline |
A Trimester : 24 Feb 2025 - 22 Jun 2025 |
Tauranga |
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100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
- Paper details current as of 2 Jun 2024 06:41am
- Indicative fees current as of 18 Nov 2024 01:20am