MRKTG551

Developments in Marketing Strategy

2019

30

500

A Trimester

Hamilton

MRKTG101 and MRKTG200 (or instructor's discretion).

MINT551, MKTG551

This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Teaching Periods and Locations
19A (HAM)
Paper outline 		A Trimester :
25 Feb 2019 - 23 Jun 2019 		Hamilton On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

19A (HAM)
Name Day Time Room Dates
Lecture 1 Tue 3:00 PM - 5:00 PM - Feb 26 - Jun 2
Lecture 2 Thur 3:00 PM - 5:00 PM MSB.1.13, Hamilton Feb 28 - Jun 2
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
19A (HAM) $1,936

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
19A (HAM) $7,343

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing
  • Paper details current as of 1 Jun 2024 07:47am
  • Indicative fees current as of 18 Nov 2024 01:20am