30
500
A Trimester
Hamilton
MRKTG101 and MRKTG200 (or instructor's discretion).
MINT551, MKTG551
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
Teaching Periods and Locations
-
21A (HAM)
Hamilton, On-campus
21A (HAM)A Trimester :01 Mar 2021 - 27 Jun 2021HamiltonOn-campusPaper outline100% internal assessment
|
|
|
|
|
|
|---|---|---|---|---|
|
21A (HAM) Paper outline |
A Trimester : 01 Mar 2021 - 27 Jun 2021 |
Hamilton | On-campus | 100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Timetabled lectures
-
21A (HAM)
| Name | Day | Time | Room | Dates |
|---|---|---|---|---|
| Lecture 1 | Tue | 3:00 PM - 5:00 PM | MSB.1.03, Hamilton | Mar 2 - Jun 6 |
| Lecture 2 | Thur | 1:00 PM - 3:00 PM | MSB.1.03, Hamilton | Mar 4 - Jun 6 |
Indicative Fees
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
|
|
|
|---|---|
| 21A (HAM) | $1,997 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
|
|
|
|---|---|
| 21A (HAM) | $7,714 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
Available subjects
- Paper details current as of 1 Jun 2024 21:19pm
- Indicative fees current as of 18 Nov 2024 01:20am