Marketing
Why study Marketing?
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.
Marketing as a 1st Major (Bachelor's degree)
- Bachelor of Business - BBus
- Bachelor of Communication - BC
Marketing as a 2nd Major or Minor (Bachelor's degree)
- Almost any other bachelor's degree at the University of Waikato
Internationally recognised
You'll study at our internationally recognised Waikato Management School, which is in the top 1% of business schools globally thanks to our prestigious Triple Crown Accreditation from AACSB, EQUIS and AMBA.
Waikato is one of New Zealand's leading business schools, consistently ranked 1st or 2nd in New Zealand for Business and Economics in the Times Higher Education World University Subject Rankings since 2022.
Career Opportunities
- Advertising account executive
- Marketing/sales manager
- Brand and campaign manager
- Content marketing writer
- Digital marketing specialist
- Market researcher
- Business development manager
- Customer relationship manager
Hamilton, Tauranga, Online
Study in Tauranga
Tauranga students can study Marketing as a major subject of the Bachelor of Business.
For advice before you enrol, please contact a Tauranga Future Student Advisor, email info@waikato.ac.nz or phone 0800 WAIKATO.
Marketing papers
Scholarships and prizes
Visit our Scholarship Finder for information about possible scholarships
Graduate study options
- Graduate Certificate in Marketing
- Graduate Diploma in Marketing
- Postgraduate Certificate in Marketing
- Postgraduate Diploma in Marketing
- Master of Management Studies in Marketing
- Doctor of Philosophy in Marketing
Subject requirements
You can read the full requirements for Marketing as a specialist subject for all undergraduate and postgraduate qualifications in the Catalogue of Papers.